web site sales conversion

Where are my sales?

Even with high levels of web site traffic and a great looking web site, many business owners remain perplexed about why their web site doesn't sell.

Most e-commerce web sites fail to perform because of glitches in the online sales "funnel". Locating such problems and optimising the sales process requires expertise in knowing where and what to look for and the skill to implement solutions.

But this is more than just a technical exercise. Optimising your e-commerce web site to achieve great sales conversion levels also requires being a detective and a psychologist to pin-point why your web site is not performing.

Any business serious about e-commerce requires a committed and sustained effort to keep improving the rate of conversion of visitors into sales (CCR). This means a continuous cycle of careful testing and optimising. Even an improvement of only 0.5% can mean the difference between making a profit or a loss. Boosting your CCR by 1% or more can mean hundreds of thousands of euros more in online turnover.

My web business alone is now forecast to achieve over €1,000,000 in sales this year. Online sales continue to rise every month and I am now for the third time needing to move to a larger premises so that we can cope with fulfilling all of the orders! Simon‘s creativity, business knowledge and extensive experience has been integral to me achieving my vision of becoming the UK‘s leading natural skin care business.

Kolbjørn Borseth, owner of Aromantic Ltd
www.aromantic.co.uk

Contact me to tell me to discuss your e-commerce ambitions and I'll promise to give you for free at least three insights into where you can make significant improvements to your web site's sales conversion.