Track Record
The criteria for gauging the success of any on-line campaign
varies from client to client, depending on the defined objectives.
Click on one of the criteria below to learn how I have helped
my clients achieve success according to measurable results:
NB: To read further client testimonials not included on this
page please click here.
To learn more about the Fluidstate 'Virtual Lab' click
here
to read the team
credentials.
Profit generation
CASE STUDY: AROMANTIC NATURAL SKIN CARE
Aromantic Natural Skin care (www.aromantic.co.uk)
sell a wide range of raw materials, equipment, education packs
and courses for enabling people to make and sell their own
natural skin care products.
Fluidstate are responsible for the on-going marketing and
development of Aromantic's on-line sales and since the commencement
of the contract in April 2002 Internet sales have risen from
around £2,000 per month at an average rate of 152%
per year, to forecasted sales for 2006 of £270,000
(US$ 485,000 / €400,000). This continues to be achieved
with no on-line advertising budget. Click here
to view a sales graph.
click above to enlarge
Kolbjørn Borseth, owner of Aromantic wrote in 2003:
 Less
than 12 months ago I agreed an on-going contract with
Fluidstate to market and maintain my website business...
and my web business alone is now set to achieve over
£150,000 this year. Sales continue to rise every
month and I am now moving to a larger premises so that
we can cope with packing all the orders! |
Traffic generation
CASE STUDY: FABFOODPIX.COM IMAGE LIBRARY
Again with no on-line advertising budget, Fluidstate
were asked to develop a new stock image library business for
London-based food photographer Tim Hill. Fabfoodpix.com
now has a thriving international customer base and is one
of the most popular sources for high quality food photography
on the web.
The website now receives nearly 70,000 visits per month.
This was achieved largely through a reciprocal link building
strategy and search engine optimisation campaign. In the UK
alone fabfoodpix has 50 1st place keywords/keyphrases
(e.g. 'food pictures' and 'images of food') in Google.
Example No.1 listing in Google.com
(click to enlarge)
Example of Google PR score
(click to enlarge)
Tim Hill, owner of Fabfoodpix.com wrote in 2005:
I
asked Fluidstate to develop an on-line stock image
library through which I can sell my food photography.
Fabfoodpix.com is now one of the leading libraries
for selling high quality food images. We have over
50 1st place rankings in Google and the site now receives
around 70,000 visits per month with no paid advertising.
Simon Bowen has played a central role in developing
the on-line business strategy and traffic-building
systems and is an indispensable member of the fabfoodpix
team. I would recommend him and his Fluidstate team
to anyone who is serious about starting a new Internet
venture. |
Building on-line community
For some of my clients, the primary objective
with their on-line campaign is to build a 'sticky' website
and a large community of users. This makes particular sense
with companies or organisations where credibility is important
and where the 'sales process' of a normal e-commerce website
is not so relevant.
CASE STUDY: THE FINDHORN
FOUNDATION
The
Findhorn Foundation in north east Scotland is one of the
most influential intentional communities in the world. With
UN recognition it receives thousands of guests every year
and its website plays a vital role in publicising its work
and programmes. Fluidstate developed the new website and also
played a major role in the on-line marketing and promotion,
helping to treble the traffic within 12 months of the launch
date. The website now has a thriving on-line community and
has played a significant role in the increase in exposure,
resulting in an increase in paying guests who participate
in the various programmes and conferences.
Rob Malcolm, then IT Manager of The Findhorn
Foundation writes:
The
Fluidstate team played a central role in redesigning
our website, rethinking our web presence strategy and
dealing with technical aspects of our site solution.
They demonstrated the incredible ability to understand
our needs and vision and then with commitment and patience
turn it into a reality. Fluidstate also marketed the
website after the redesign and is largely responsible
for doubling the number of visitors to our site within
6 months of the launch. Visit our site and see the miracle
for yourself. |
CASE STUDY: THE NOISE
NEXT DOOR
 The
Noise Next Door launched their debut single in October
2004 and went straight to No.12 in the UK singles charts.
The official website thenoisenextdoor.com
was launched only two months prior to the single and played
a significant part in the rapid establishment of the band,
achieving over 100,000 forum posts within the first month.
Band manager Philip Tennant writes:
The
Noise Next Door went in to the charts at number 12 today
with their debut single: 'Lock Up Ya Daughters'. This
was in no small part due to the efforts and expertise
of Fluidstate. Not only was the site set up and working
in a miraculously short time... it has continued to
run without problems ever since. Their design work has
been exceptional and their attention to detail extraordinary.
In the fast moving world of Pop music... where the young
fans demand fast downloads, fast streaming and a fan
forum that really works Fluidstate really delivered!
Our sincere thanks... from all at The Noise Next Door
offices! |
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