'Market' Success Modules
 Do
you know where your on-line customers are and how to reach them?
Are you making full use of all potential revenue streams in
your on-line business model? Do you know how to break into new,
untapped markets and become more competitive?
Modules in this section:
1. Identifying
Your On-Line Target Market
'2. Free'
Traffic Building Strategies
3. Maximising
Your Market Reach
 Identifying
Your On-Line Target Market
To effectively market your business on-line you firstly need
to identify the different groups of people who are likely
to benefit from what you offer. We review your products and/or
services and identify the key groups on the Internet to whom
you will market.
Working with the groups identified above, we perform a rigorous
analysis of the keywords and phrases that are entered into
the major Internet search engines and which relate specifically
to your target market.
We organise these keywords/key phrases for you into 'target
lists' (max. 100 terms), sorted into themes.
We look strategically at your present business structure.
By understanding the products and services you currently offer
and what your future plans are, we help you to develop a clear
structure for your Internet enterprise(s).
This enables you to place your products and/or services at
the heart of your target market. We will help you to
organise your on-line marketing strategy into small, tightly
focused campaigns which are both manageable and highly effective
at reaching your niche markets.
You will receive:
- a comprehensive .XLS (Excel) spreadsheet containing up
to 100 keywords/key phrases, showing:
- each keyword sorted according to themes
- which search terms are most popular
- the level of competition for each term
- which themes are most popular
- the cost/value of these terms in the pay-per-click
engine Overture
- a comprehensive report (in PDF format)
- x2 45 minute e-Mentoring telephone session to discuss
our recommendations.
COST: £600.00
($US 1083.00 / €888.00)
(Item no. MA001)
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'Free' Traffic Building Strategies
Successful Internet marketing is about having a successful
sales process and the necessary exposure to your target market.
But things change fast - traffic building techniques that
worked yesterday could prove to be a waste of time and money
today, and can even get you black-listed. Many other techniques
such as banner advertising and pay-per-click can be prohibitively
expensive.
This module looks specifically at your e-business and
addresses the techniques that are going to be most effective
for building low-cost targeted traffic to your website.
Techniques covered will include:
- blogging and RSS feeds
- search engine optimisation
- article publishing
- viral marketing
- pod-casting
Our recommendations will be detailed and supported by
practical advice about how to implement such techniques in
your on-line marketing strategy. You will then be able to
use the report to commission the work required in setting
up these systems.
You will receive:
- x2 45 minute e-Mentoring telephone sessions
- a comprehensive report (in PDF format)
- supportive articles, links and resources
COST: £350.00
($US 631.00 / €518.00)
(Item no. MA002)
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Maximising Your Market Reach
In the other 'Market' modules we will have shown you where
your on-line customers are, provided you with insights about
their preferences, what they are looking for, and then revealed
to you techniques for reaching them.
But how can you effectively and affordably deliver your products
or services to these different groups? Are there opportunities
for you to reach new markets with new products or services
that are not restricted by high shipping costs?
We examine the following issues which affect your ability
to reach your widest possible market:
* Shipping and distribution - are you able to ship
your physical product at a price that is affordable to the
consumer? We explore the potential with your business for
drop-shipping, fulfilment houses and distributors. We look
at ways to increase the 'perceived value' of your product
to encourage potential customers to purchase from you rather
than a (possibly cheaper) local competitor.
* Language and currency - we assess whether your website
needs to open up to new markets, offering different language
versions and multiple currency support. We'll provide you
with statistics about Internet usage and commerce in any specific
countries that may be relevant to your business.
* Additional revenue stream potential - We will explore
the potential for offering new electronically delivered products
and services that you may not have previously considered,
opening up new markets and additional income streams.
You will receive:
- x3 45 minute e-Mentoring telephone sessions
- a comprehensive report (in PDF format)
- supportive articles, links and resources
COST: £525.00
($US 947.00 / €777.00)
(Item no. MA003)
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