'Evaluation' Success Modules
 Without
a solid understanding of every detail of your e-business's performance
you will be taking wild guesses that could cause you to lose
out heavily. This module examines your key metrics and we show
you how to make use of these in your e-business strategy.
Modules in this section:
1. Effective
Use of Website Metrics
2. Tracking
your Advertisements
 Effective
Use of Website Metrics
We begin by establishing the key metrics for your e-business,
including:
- Customer conversion rate (CCR)
- Cost per sale
- Break-even value
- Return on investment (RoA) for paid advertising
- Cost per lead acquisition
- Conversion of leads to customers
Where data is available we will take a historical look at
up to the last 2 years' of your website's performance and
predict your next 2 years.
We reveal to you what critical performance targets you should
be aiming for and the impact meeting these can have upon your
profitability.
You'll learn whether you are likely to make a profit from
on-line advertising and how much you can afford to spend.
We'll hi-light any weaknesses in your business model and
make recommendations for improving performance.
You will receive:
- a PDF report detailing our findings and suggesting steps
that you may take to improve the performance of your e-business.
- supporting .xls workbook showing critical calculations
and data
- x2 45 minute telephone e-Mentoring follow-up sessions
to supplement the information provided in the report.
NB: To enable us to carry out this work effectively you will
be required to submit certain information to us about your
business that may be confidential. All client data is strictly
used only for the purposes of serving the client and
is never passed on or disclosed to another party. If you would
like to discuss this further please contact
us.
COST: £500.00
($US 902.00 / €740.00)
(Item no. EV001)
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Tracking your Advertisements
On-line advertising can be an expensive and risky activity.
Without accurate statistics which enable you to determine
exactly how your different ads perform you will be left playing
an expensive guessing game. When you confidently know what
return you will receive for your pound or dollar, spending
money on advertising becomes a wise investment rather than
an expensive gamble.
We aim to significantly improve the Return on Investment
(ROI) for your on-line advertising by showing you how to effectively
track your pay-per-clicks, search engine listings, banner
ads, classifieds, e-zine ads -- and even your off-line ads
(newspapers, magazines, radio, TV etc.).
You will receive:
- we will set you up with a complete system for Ad tracking
and configure the first 30 trackers for you. Provided you
can run CGI scripts on your server we will configure this
system so that your ad links only display your domain name
e.g. http://www.yourdomain.com/go.pl?12
- a PDF manual explaining exactly how your ad-tracking system
has been set up for your website.
- x1 45 minute telephone e-Mentoring follow-up sessions
to supplement the information provided in the report.
NB: An additional monthly cost of US$ 19.95 (approx. £11.30
/ €16.60) is payable for use of the 3rd party tracking
service.
COST: £250.00
($US 451.00 / €370.00)
(Item no. EV002)
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