http://www.fluidstate.com/blog/ Build Trust. Win Profits. Sleep Easy. en Copyright 2007 Tue, 21 Mar 2006 11:04:35 +0100 http://www.sixapart.com/movabletype/?v=3.2 http://blogs.law.harvard.edu/tech/rss A problem encountered by many international companies and organisations is how to create several regional websites which have substantially similar content. But first let's identify what the actual problem is... Let's assume that 'Company X' has an English language website... http://www.fluidstate.com/blog/multiple-website-versions/ http://www.fluidstate.com/blog/multiple-website-versions/ Tue, 21 Mar 2006 11:04:35 +0100 Building trust and establishing credibility needs to be the cornerstone of any Internet marketing strategy. The post-modern consumer is, as Dr Flint McGlaughlin quotes 'armed and dangerous' - he or she can in a single click, terminate your attempt to... http://www.fluidstate.com/blog/just-be-it/ http://www.fluidstate.com/blog/just-be-it/ Mon, 13 Feb 2006 09:00:00 +0100 The recent debacle surrounding Google's decision to censor its search results in China reveals just how strongly Internet users and shareholders alike view the issue of trust. Google's "Do No Evil" stance has undoubtedly been severely compromised by what it... http://www.fluidstate.com/blog/walking_the_chi/ http://www.fluidstate.com/blog/walking_the_chi/ Mon, 06 Feb 2006 08:02:55 +0100 Behavior and Information Technology revealed that aesthetic judgements made within 1/20th of a second determine whether a web user remains on a website or leaves immediately. Source: Reuters News (http://today.reuters.com/news/newsarticle.aspx?type=scienceNews&storyid=2006-01-17T203950Z_01_N17291661_RTRUKOC_0_US-SCIENCE-CANADA-WEBSITES.xml&rpc=22). In less time than it takes to blink, a person will instinctively respond to the visual design of a web page. But what I found really significant about this study is that researchers were unable to identify any common criteria which determined people's responses. ]]> http://www.fluidstate.com/blog/web_design_art_1/ http://www.fluidstate.com/blog/web_design_art_1/ Mon, 23 Jan 2006 10:37:40 +0100 Ethical, principle-based business practices which put people before profit are becoming the founding principles for many progressive business leaders. It puzzles me therefore that comparatively little attention is yet to be given to ethical Internet business practices - especially since... http://www.fluidstate.com/blog/ethical-internet-marketing-manifesto/ http://www.fluidstate.com/blog/ethical-internet-marketing-manifesto/ Mon, 16 Jan 2006 15:56:19 +0100 human face to the business. Here's the evidence...]]> http://www.fluidstate.com/blog/ethical_internet_marketing_a_m/ http://www.fluidstate.com/blog/ethical_internet_marketing_a_m/ Mon, 09 Jan 2006 12:34:00 +0100 low trust tactics.]]> http://www.fluidstate.com/blog/post/ http://www.fluidstate.com/blog/post/ Sun, 01 Jan 2006 14:17:23 +0100