tag:www.fluidstate.com,2007:/blog//1 2006-04-10T12:51:14Z Build Trust. Win Profits. Sleep Easy. Movable Type 3.2 tag:www.fluidstate.com,2006:/blog//1.10 2006-03-21T10:04:35Z 2006-04-10T12:51:14Z

A problem encountered by many international companies and organisations is how to create several regional websites which have substantially similar content. But first let's identify what the actual problem is... Let's assume that 'Company X' has an English language website...

Simon Bowen www.fluidstate.com A problem encountered by many international companies and organisations is how to create several regional websites which have substantially similar content. But first let's identify what the actual problem is... Let's assume that 'Company X' has an English language website... tag:www.fluidstate.com,2006:/blog//1.9 2006-02-13T08:00:00Z 2006-02-14T17:56:23Z

Building trust and establishing credibility needs to be the cornerstone of any Internet marketing strategy. The post-modern consumer is, as Dr Flint McGlaughlin quotes 'armed and dangerous' - he or she can in a single click, terminate your attempt to...

Simon Bowen www.fluidstate.com Building trust and establishing credibility needs to be the cornerstone of any Internet marketing strategy. The post-modern consumer is, as Dr Flint McGlaughlin quotes 'armed and dangerous' - he or she can in a single click, terminate your attempt to... tag:www.fluidstate.com,2006:/blog//1.8 2006-02-06T07:02:55Z 2006-02-06T08:19:23Z

The recent debacle surrounding Google's decision to censor its search results in China reveals just how strongly Internet users and shareholders alike view the issue of trust. Google's "Do No Evil" stance has undoubtedly been severely compromised by what it...

Simon Bowen www.fluidstate.com The recent debacle surrounding Google's decision to censor its search results in China reveals just how strongly Internet users and shareholders alike view the issue of trust. Google's "Do No Evil" stance has undoubtedly been severely compromised by what it... tag:www.fluidstate.com,2006:/blog//1.7 2006-01-23T09:37:40Z 2006-01-23T11:34:20Z

A fascinating study by Canadian researchers published in the latest issue of Behavior and Information Technology revealed that aesthetic judgements made within 1/20th of a second determine whether a web user remains on a website or leaves immediately. Source: Reuters News (http://today.reuters.com/news/newsarticle.aspx?type=scienceNews&storyid=2006-01-17T203950Z_01_N17291661_RTRUKOC_0_US-SCIENCE-CANADA-WEBSITES.xml&rpc=22). In less time than it takes to blink, a person will instinctively respond to the visual design of a web page. But what I found really significant about this study is that researchers were unable to identify any common criteria which determined people's responses.

Simon Bowen www.fluidstate.com Behavior and Information Technology revealed that aesthetic judgements made within 1/20th of a second determine whether a web user remains on a website or leaves immediately. Source: Reuters News (http://today.reuters.com/news/newsarticle.aspx?type=scienceNews&storyid=2006-01-17T203950Z_01_N17291661_RTRUKOC_0_US-SCIENCE-CANADA-WEBSITES.xml&rpc=22). In less time than it takes to blink, a person will instinctively respond to the visual design of a web page. But what I found really significant about this study is that researchers were unable to identify any common criteria which determined people's responses. ]]> tag:www.fluidstate.com,2006:/blog//1.6 2006-01-16T14:56:19Z 2006-01-16T15:08:52Z

Ethical, principle-based business practices which put people before profit are becoming the founding principles for many progressive business leaders. It puzzles me therefore that comparatively little attention is yet to be given to ethical Internet business practices - especially since...

Simon Bowen www.fluidstate.com Ethical, principle-based business practices which put people before profit are becoming the founding principles for many progressive business leaders. It puzzles me therefore that comparatively little attention is yet to be given to ethical Internet business practices - especially since... tag:www.fluidstate.com,2005:/blog//1.5 2006-01-09T11:34:00Z 2006-01-10T13:31:02Z

On-line consumers want to do business with companies that have a solid reputation -- companies they can trust and who have proven themselves by delivering on their promises. This is reinforced when a company has a bricks-and-mortar presence and a human face to the business. Here's the evidence...

Simon Bowen www.fluidstate.com human face to the business. Here's the evidence...]]> tag:www.fluidstate.com,2005:/blog//1.4 2006-01-01T13:17:23Z 2006-01-10T13:26:47Z

Welcome to a brand New Year... and to a brand new blog! The posts you’ll read in this blog are my offering for furthering an understanding of how Internet marketers and on-line business owners can employ highly successful on-line marketing strategies -- without resorting to what I call low trust tactics.

Simon Bowen www.fluidstate.com low trust tactics.]]>